The Bold & The Beautiful

Type Design for a Poster Collection
Biennale International Design Saint—Étienne

Here’s one attempt at communicating the ineffable, the elusive, the ever-changing - beauty. We crave beauty, but don’t really know if and when we have it. Its allure feels so innocent yet the endless struggle to achieve it is so heavy. At the end of the day is beauty big or small? Is it pink or black? Is it a light breeze of air or a magnificent elephant? This series of posters play with the absurdity of beauty, its meaning, mystery and graphical form. Don’t take it too seriously, it is what it is.

Together with Daniela Treija  .  Display photos by Sandrine Binoux

Type Design, Graphic Design